Content marketing is one of the most important investments in your business but, are you utilizing your in the right way? Most content marketers don’t realize the mistake they are making and that’s when they start losing money! Here are a few mistakes you should learn to avoid and create a reasonable profit in your business.
- Not collecting data to build your strategy
Many companies start making a content strategy by brainstorming content ideas and fitting them into the calendar. With brainstorming, they write down all the possible topics on the niche and figure out the best ones out of them. This way you will never know if your articles will profit you or not! The best way to do it is with some research and digging into your audience. Check how the related content is doing and what you need to alter before commissioning a content creator to make videos or write blogs on the topic.
- Not paying attention to readers while creating content for them
When you know who you are writing for, things get pretty much easy for you. You find a focus and definition for your write-ups. So, every blog you write should begin with a set of questions you ask yourself. Who are you targeting with this blog? What is the target audience looking for and what you need to mention in this blog for them to find you? What is the value of your target reader? Once you answer these questions, you will be very much clear about your readers and will never lose the perspective.
- Not creating goal-oriented content
Content marketing is performed to fulfill a purpose and that purpose is promotion! If your write up fails to promote your brand, then what is the goal of it being published? Knowing the purpose of your article and what goal has to be accomplished with it is very important. Customer do not just buy your services because you wrote an excellent blog on digital marketing and its trend.
- Posting without reviewing the content
If you directly upload a video or an article on social media then you are missing an important step. ! There is a lot more to be done with the write-up or videos or podcatst than just creating and posting them. After you are through with writing the perfect content, circulate it amongst your colleagues and ask for their suggestion. . By getting your write up looked at, you are taking another person’s opinion and there is possibility that they might spot a mistake or add a valuable improvement.
- Not focusing on content audit
Simply posting content and not knowing how it performed is another mistake. Once posted you should measure the performance of your content, this way you will realise your mistakes and know how your content is doing. Let’s say when you did an audit you got to know that six out of ten write ups received more number of likes in comparison. You need to figure out why the other four didn’t.
- Being inconsistent
One of the biggest mistakes people make is, not posting content regularly. Well, if you are new to the game let us remind you that regularity is the only way you are visible to your audience organically. Posting regularly changes your performance and boosts up your business better than you can imagine! You just can’t post regularly for four days and forget for another four. being consistent is the key to success. So, make sure you work for it!
- Skipping on the visuals
Yes, we know words speak volume but you can’t forget that people get attracted to visuals! If you think from your audience’s side, no one will love to read plain and unattractive content, so make it pretty by adding relevant images. Not only this, you know that you can rank those images on Google to give you better visibility on the internet. Yes, you can optimize the images and help your blog reach the audience with images too.